Best Frequently Bought Together Apps for Shopify in 2024

Every business wants to sell more products, grow average order values, and increase revenue. But, it’s not easy without strategies like upselling and cross-selling.

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You’ve probably seen Amazon’s ‘Frequently bought together’ strategy, a form of cross-selling where they recommend products that others have purchased alongside the product you’re looking at.  

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These recommendations are a simple but effective way to sell more products via cross-selling–and with the right app, you too can add them to your Shopify store.

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There are plenty of ‘frequently bought together’ apps on Shopify, so we put together a list of the top options for you to consider, including some that go above and beyond cross-sells.

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The top frequently bought together apps to check out for Shopify

When looking for your ‘frequently bought together’ app, you need to look for a solution that’s easy to use, gives you control over your discounts, allows you to create offers with AI or manually, and provides the tools to customize your offer modules so they catch customers’ eyes. Plus, a free trial and effective support never hurts.

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Here are some cross-selling apps that may fit your needs.

#1 - UpsellPlus

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UpsellPlus is a complete upselling and cross-selling app for Shopify that includes ‘frequently bought together,’ BOGO, bundling, and other discounted offers throughout the sale process. You can add your offers to the product, cart, checkout, post-purchase, and ‘thank you’ pages, as well as the cart drawer that slides out when someone begins a purchase.

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UpsellPlus leverages Shopify’s product recommendation API to find which products customers frequently buy together, helping you create tempting ‘frequently bought together’ modules to add to your sales pages. You can also choose your own products, designate a catalog of cross-sell items to include randomly and use custom logic to control which offers are shown based on cart contents or customer data.

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Designing your offers to catch customers’ eyes is also easy with the no-code visual builder, simple styling tools, and multiple format options, including a responsive layout.

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If your checkout page needs help, the built-in checkout customizations allow you to improve conversion rates by adding, removing, or editing your checkout fields, adding trust elements, hiding or adding payment and shipping methods, and verifying shipping addresses to avoid delivery problems.

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Finally, UpsellPlus proudly offers 5-star customer support to help you get the most out of the app. They’ll help you get started and offer technical assistance throughout your subscription, including providing audits of your strategy to help you see more success.

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Pricing options 

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UpsellPlus’s 7-day free trial lets you try out all of the app’s features before choosing a plan, which will depend on the amount of revenue your upsells generate. You’ll only pay more if your upsells are successful.

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• Launch Plan: $49/month for up to $500 monthly upsell revenue
• Pro Plan: $119/month for up to $3,000 monthly upsell revenue
• Advanced Plan: $199/month for up to $10,000 in monthly upsell revenue
• Scale Plan: $299/month for up to $15,000 in monthly upsell revenue
• Additional Scale and Unlimited plans are available for enterprise stores.

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Features offered  

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• ‘Frequently bought together’ cross-sell offers on product, cart, checkout, post-purchase, and ‘thank you’ pages
• BOGO, bundles, subscriptions, and other discount types available
• No-code builder for simple setup
• AI-assisted product recommendations
• Custom logic to control offers
• Checkout customization tools

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#2 - Frequently Bought Together

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Frequently Bought Together is a cross-selling app driven by Shopify’s recommendations API that lets you add ‘frequently bought together’ offers to your product page. You can choose between four different types of discounts, including percentage, fixed-rate, free items, and free shipping discounts. You can easily customize the look of your offers with their visual builder or simply start offering bundles immediately after installation.

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Frequently Bought Together doesn’t offer upselling or cross-selling outside of the product pages and has limited offer types, including no subscription upsells, which limits how much additional revenue you can generate.

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Pricing options 

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Frequently Bought Together offers a 5-day free trial and one plan.

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• Unlimited: $19.99 per month

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Features offered

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• Four cross-selling bundle types
• Visual editor for styling
• AI-assisted product recommendations
• Out-of-the-box designs let you get started quickly

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#3 - Selleasy

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Selleasy offers ‘frequently bought together’ cross-sells as well as a wide range of upselling offer types throughout the sales process. You can create product and cart upsells, including popup upsells, before checkout, as well as one-click upsells on post-purchase and ‘thank you’ pages. It leverages Shopify’s recommendations API to ensure your bundle offers stay relevant and uses funnels to let you create upsell and cross-sell sequences that increase your chances of a conversion.

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Selleasy doesn’t have checkout support, however, so you won’t be able to support the whole customer journey without an additional checkout app.

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Pricing options 

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Selleasy offers a 30-day free trial to start, then you can choose between a free plan and paid plans based on the total number of orders your store has.

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• Free Plan: Up to 50 orders per month
• Tier II: $8.99 per month for up to 500 orders
• Tier III: $16.99 per month for 500+ orders, with higher prices based on the total number of orders

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Features offered

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• ‘Frequently bought together’ cross-selling support for product page and popup upsells
• Support for product, cart, post-purchase, and ‘thank you’ pages
• One-click upsells on post-purchase pages
• Funnel builder to create offer sequences
• AI product recommendations

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#4 - Wiser

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Wiser offers upsells and cross-sells, including ‘frequently bought together’ deals throughout the customer journey. You can add pre-checkout and post-purchase offers, including popups, that you customize with their visual builder and custom logic tools. They also offer customization elements like progress bars and time-sensitive elements to help you encourage more impulse buys.

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Wiser’s customers complain about their user interface being hard to use as well as pricing being based on the total number of store orders, which costs them more even if they’re not leading to increased revenue.

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Pricing options 

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Wiser starts with a 14-day free trial. Their paid plans are based on the number of monthly sales throughout your store, not your offers, so you’ll pay more even if your cross-sells aren't successful.

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• $9 for up to 100 orders
• $19 for up to 300 orders
• $49 for up to 500 orders
• Higher plans are available

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Features offered

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• Pre-checkout and post-purchase upsells
• AI and manual recommendations
• Simple customization
• Time-sensitive elements

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Get started with UpsellPlus today with a free 7-day trial

‘Frequently bought together’ offers are just a piece of effective upselling and cross-selling. You need an app that not only makes it easy for you to build those offers, but also enables upselling at different stages so you can maximize your chances of converting on offers.

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UpsellPlus provides you with all of the tools and functionality you need to build a cost-effective upselling strategy, including AI product recommendations, custom logic control, and customization options that help you convert more upsells.

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Start your free 7-day trial today to see how ‘frequently bought together’ offers can help you sell more.