Checkout upsell with 20% conversion rate

This is the best checkout upsell conversion rate we've seen in 2022.

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We love it for its simplicity. We always advise merchants to keep upsells:

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• Simple
• Natural
• Personal

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One of our clients had the ideal product catalog, upsell product and plenty of checkout traffic. Combining this, they saw a 20.1% conversion rate in their first month with checkout upsells. 1 in 5 customers!

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Here’s their checkout:

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It’s just clear and simple.

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What we like:

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• The upsell is 28.5% of their average cart value: This is a sweet spot in the price range under $40
• $5.99 is a small amount, the discount helps as a nudge
• The design fits in with the checkout: white background, purple accents
• There is only one option, no variant selector. One click action
• It allows to explore other products similar to the product you’re buying. Customer gets to try tho whole product catalog in a mini version. Win win

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This specific setup doesn’t work for all brands as your product catalog, checkout, and AOV is unique. But we love the simplicity here!

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We help brands set up the best upsell configuration to hit your goals. Reach out at support@upsellplus.com if you want to learn what that would look like for your brand.