'The 6 Learned Human Wants' and how to use them to grow AOV

In 1966, a marketing guru cracked the code of human desire. Today, every Fortune 500 company uses his playbook to manipulate your buying habits. This hidden framework taps into your deepest instincts, makeing you a great recipient of offers and upsells. Here's how it works:

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The framework is called 'The 6 Learned Human Wants'.

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• To be informed
• Curiosity
• Convenience
• Quality/dependability
• Ecomomy/profit
• Bargains

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It's the hidden code of consumerism. Every ad, every product placement, every "influencer" post - they're all pulling these psychological levers.

Let's decode some of these for up and cross sells.

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To be informed

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You want to know where your package is. You want to know when it will arrive.

Brands that offer premium package processing with dedicated tracking convert more dollars.

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Curiosity

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When you see a mystery offer, what do you do? You want to know what's in it! So you add it. They work wonders to grow AOV

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Convenience

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Everyone loves convenience Just something easy and quick. No hiccups. Smooth sailing. Offering premium shipping or 'priority order picking' in the warehouse is a great way to increase AOV with a simple service.

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Quality/dependability

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Knowing you'll be taken care of is a great feeling. You can offer this by giving shoppers the ability to buy a 'peace of mind' premium service package with extended warranty, more flexible return conditions and white glove service.

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Economy/profit

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A beautiful discount is a welcome gift. Having an 'add one more' or an item that's complementary with a discount is a great offer in checkout. People love to save, even when they're spending.

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Bargains

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Sometimes you have stock you want to clear out. Offering a steep discount on these items is a good way to clear them out while still turning a profit.

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Remember, offers are not tricks - they're just incredibly effective at speaking to human psychology. And now, so are you. Use this knowledge to become a more conscious consumer and a smarter brand. Your revenue, and your bottom line, will thank you.