11 best upsell apps for Shopify in 2024

If you’re starting a new online store or looking for ways to increase your revenue, you’ve probably come across Shopify upsell apps. They’re a simple, low-risk way to increase your AOV, grow revenue, and expand your business - and the right app makes it easy to get started.

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But with so many options on the market, how do you find the right one for your store?

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In this article, we’ll tell you what to look for when choosing your Shopify upsell app - and show you why UpsellPlus is the right choice.

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What does a Shopify upsell app do?

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An effective Shopify upsell app makes it easy for you to craft and present offers that engage customers and encourage them to take action. 

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Upselling is the process of increasing the amount of money a customer spends by “upselling” them on an upgrade. These offers can include things like greater storage, a larger quantity of their chosen product, a newer model, or a “buy one, get one” deal.

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With the right offer (based around providing value to the customer while still retaining profits), you’ll be able to increase your sales with no additional acquisition costs to account for. 

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In turn, you’ll generate more revenue and increase average order values so you can invest more into growing your business.

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What to look for in a Shopify upsell app

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If you want to see the best possible results from your upselling efforts, you need to choose the right app. Its features will make it easier for you to build offers and ultimately control how successful your upselling will be.

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Here’s what your Shopify upsell app should offer:

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• Cross-selling functionality: Cross-selling, similar to upselling, aims to increase your revenue and AOV by encouraging customers to spend more. However, cross-sells offer complementary products, like accessories, warranties, other items in a set, and any other product that makes sense alongside their original purchase.‍
• Offer flows: Your app should let you place offers throughout your sales process, not just checkout. Cart pages and cart drawers target customers when they’re making purchase decisions, helping to improve conversions. Post-purchase offers allow for one-click upsells that benefit from time-sensitive FOMO.
• Versatile positioning: Visibility plays a crucial role in the success of your upsells and cross-sells. They need to be seen to convert, so the ability to change where you place them gives you more chances to find where they’re most visible.
• Custom logic & smart rules: Upsells and cross-sells can frustrate customers if they’re done poorly. You should only show offers that are relevant to the product they’re trying to buy instead of a product you want to sell. Custom rules let you choose when to show an offer, like a certain cart subtotal, number of items in the cart, or specific items in their cart.
• Smart recommendations: Your offers need to be more than just relevant – they need to be good and encourage customers to accept them. With an AI assistant or algorithm, you can use customer and sales data to build offers automatically, helping to save you the time and stress of going through endless data to gain insight into refining your upsell process.
• Subscription capabilities: Subscriptions are one of the best upsells because they either generate months worth of revenue upfront with prepaid offers, or generate income over the length of the subscription when customers commit to monthly purchases. Look for native subscriptions or subscription integrations that upgrade your upsell app for Shopify.
• A/B testing: Finding what works best for you helps improve conversion rates, so testing different offers, positions, and sales copy with A/B testing lets you optimize your offers.
• Data-driven insights: Online sales gives you a lot of information, so finding ways to leverage this information through effective reporting can help you succeed. Apps that collect and report information, especially alongside A/B testing, let you refine your process and maximize your revenue and AOV growth.

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Best upsell apps for your Shopify store

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Upsells and cross-sells are far too important to rely on a random free Shopify app. You need a trusted Upsell app that gives you all the tools you need to increase your AOV by converting on your offers. 

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Luckily, we’ve used our expert insight to break them down for you. Here are the top upsell apps you should know:

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UpsellPlus

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UpsellPlus is the #1 cross-sell and upsell app for Shopify that makes it easy to generate more revenue and grow your AOV. It gives you exceptional control over your offers, including their look, logic, contents, and functionality, to create the most relevant and high-converting upsells possible.

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UpsellPlus can be used on all three stages of your sales process, including the cart, checkout, and post-purchase pages. You can create offer flows that engage customers at each step with different upsells and cross-sells, using custom logic to ensure that you’re creating useful offers at all times. Offers can include upgrades to subscriptions through integrations like Smartrr that generate reliable income upfront. Plus, its algorithm, ShopBrain, can create offers automatically based on real customer data and insights to improve conversion rates.

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UpsellPlus also provides simple tools for customization to help you build better checkout pages that improve your conversion rates. It integrates with Checkout Extensions, a checkout page builder leveraging Checkout Extensibility’s tools to enable visual and logic customization. You can create custom discounts, change the look of your page, adjust colors to make your offers stand out, change the format of your upsells, and more.

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Finally, UpsellPlus is a Shopify Plus partner who stays up-to-date on all Shopify updates, ensuring your tool will continue to work effectively. It’s compatible with checkout.liquid, Checkout Extensibility, one-page checkouts, and more.

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Pricing:

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• Launch Plan: $49 per month for for up to $500 in monthly upsell revenue on Basic, Standard, and Advanced Shopify plans
• Pro Plan: $119 per month for up to $3000 in upsell revenue per month
• Advanced Plan: $199 per month for up to $10,000 in upsell revenue per month
• Scale Plan: $299 per month for up to $15,000 in upsell revenue per month
• Additional Plans for up to unlimited upsell revenue per month from $399 to $799 per month

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Does UpsellPlus have a free trial?

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Yes, you’ll receive a 7-day free trial with any UpsellPlus plan.

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What do Shopify customers say about UpsellPlus?

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Customers love the easy interface, wide range of functionality, and responsive support from the UpsellPlus team. It offers small-business quality with large-scale functionality, centered around the ideal customer experience which includes setup assistance, prompt troubleshooting help, and guidance along the way.

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“Great app with a great support team. They are VERY responsive and go the extra mile to help. We use this for post purchase thank you page and pre purchase pop up suggestion, both work great!”

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“I installed this app & the developer was available literally within seconds to assist with our implementation & provided a quick customization for us. The app did exactly what I needed it to do with shopify checkout upsell. Thank you!”

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Features:

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• Upgrade one-time purchases to subscriptions
• Integrate with Checkout Extensions to create custom checkouts
• A/B testing for optimizing checkout offer positioning
• Works with checkout.liquid and Checkout Extensibility
• International currency and language support

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AfterSell

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AfterSell is a post-purchase-focused upsell app that lets you create custom “thank you” pages to add your offers to. You can add FAQs, reviews, and other elements to these pages alongside your order bumps and upsells. You can set triggers to determine when an offer is shown and test which offers work best with A/B testing.

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As they emphasize post-purchase upsells, their cart and checkout functionalities aren’t as advanced, making them better for achieving one-click upsells. They aren’t included in the post-purchase pricing either, so expect to pay more for the app's full functionality.

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Pricing:

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• Post-purchase pricing ranges from $7.99/100 orders to $149/4000 orders, with each additional order costing $0.03, up to $799.99 per month maximum
• Checkout pricing is a flat $99 per month without limits
• Cart drawer pricing ranges from $14.99/50 orders to $199.99/5000+ orders per month

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Free trial?

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AfterSell provides a 30-day free trial for each of their subscriptions.

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What do Shopify customers say?

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AfterSell customers appreciate the range of post-purchase customization tools that they offer, including A/B testing and integrations with shipping tools. Their included one-click upsells help drive quick conversions and the variety of different upsell types help you find what’s best.

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“it was easy to navigate and set up. I think its a great way to get more products viewed/sold as some times customers tend to be looking for something specific”

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Features

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• Add order bumps and other upsells to post-purchase, cart drawer, and checkout pages
• Customize “thank you” page with different elements like FAQs or social proof
• Trigger offers based on cart contents
• Split test offers to find what’s best

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ReConvert Upsell & Cross-Sell

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ReConvert is an upsell app that specializes in post-purchase functionality. They help you to “reconvert” existing customers after their initial purchase with upsells, downsells, cross-sells, and other offers to help grow your AOV. You can apply discounts, create different “thank you” pages for different products, add additional retention elements to your pages, and use time-sensitive elements to increase impulse buys.

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While ReConvert offers checkout upsells, they primarily work to upgrade offers after checkout. There’s also no cart upsell functionality.

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Pricing:

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• Plans range from 49 orders per month for $4.99 to 50,000+ orders for $799.99. All plans require an additional fee of 0.75% of upsell revenue as well.

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Free trial?

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ReConvert offers a 30-day free trial.

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What do Shopify customers say?

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Customers praise ReConvert for providing prompt support to make onboarding easier. They see results quickly and get prompt responses for customizations they want to make that aren't readily available. Some customers need help getting set up and hope for additional checkout support in the future.

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“Lee-Ann went out of her way to ensure that everything was set up how I wanted it before leaving or sending me off to another department.

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Tested the app while she waited and I am very happy with it. Now let;s hope for the sales!!”

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Features

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• Add checkout upsells with upsells or cross-sells
• Add one-click upsells to post-purchase offer flows
• Create custom “thank you” pages that engage with customers
• Trigger upsells using segmentation and logic

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Bold Upsell

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Bold Upsell is Bold Commerce’s upsell and cross-sell app that lets you create custom offer funnels for your product, cart, checkout, and post-purchase pages. You can schedule offers for specific times, use logic based on carts, and customize the modules with the Shopify Checkout theme editor.

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Bold’s pricing can be frustrating for some customers because they keep some features locked behind higher subscriptions. You’ll need to pay more if you want all the functionality it offers, regardless of your sales. You’ll also pay per view, not per sale, so costs can add up.

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Pricing:

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• Grow 200: up to 200 monthly upsell views for $9.99
• Grow 1K: up to 1,000 monthly upsell views for $24.99
• Grow 5K: $59.99
• Grow 50k: $199.99
• Unlimited Plus: Unlimited monthly views for $399.99

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Free trial?

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Bold Upsell offers a 14-day free trial.

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What do Shopify customers say?

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Bold Upsell’s customers appreciate their effective customer service and the subtlety of their offers to avoid frustrating customers. Some customers have a hard time getting started, but they get prompt help with their questions.

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“Bold apps does a great job with support, and Challi on chat support was especially helpful with getting our bold apps setup on a new theme. Thanks Bold!”

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Features

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• Product, cart, checkout, and post-purchase upsells
• Create offer funnels that changed based on responses
• Schedule offers for special promotions
• Customize your modules with the Shopify Checkout editor

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In Cart Upsell & Cross-Sell

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In Cart Upsell & Cross-Sell specializes in cart-based offers, allowing you to create non-invasive upsells that engage customers throughout the product and cart processes. They optimize for both desktop and mobile to create clean, user-friendly modules that can be customized to fit your theme and built using logic based on customer behavior to ensure you’re building relevant offers. Plus they provide AI assistance, A/B testing, and geo-targeting features.

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However, In Cart doesn’t provide checkout or post-purchase support.

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Pricing:

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• Free plan allows for 1 upsell or cross-sell to be used, which includes their branding information
• Upgraded plan allows for 500 offers, with costs depending on your Shopify plansome text
  • Shopify Basic: $19.99
  • Shopify Standard: $29.99
  • Shopify Advanced: $59.99
  • Shopify Plus: $99.99

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Free trial?

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In cart offers an unlimited free plan as well as a 30-day free trial for the upgraded plan.

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What do Shopify customers say?

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Customers appreciate a simple interface, a number of cart-specific tools and features, and friendly customer service that fixes issues quickly.

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“The app needed some tweaking, but with the help of their support it's working beautifully and giving our customers great recommendations.”

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Features

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• Upsells & cross-sells can be placed on the product page, cart page, and cart drawer
• Responsive offer modules for different screen sizes
• AI offer creation using customer data
• Geo-targeting and custom logic to ensure relevant offers

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Honeycomb Upsell & Cross-Sell

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Honeycomb provides both upsells and cross-sells for all of your sales steps, from cart to post-purchase. They make it easy to brand your offers and customize your discounts. They support digital products and physical products, allowing you to upsell warranties or downsell low-cost items to build loyalty. There is also an analytics tool to give you insight and autopilot mode to help build offers faster for larger catalogs.

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Pricing:

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• Free plan includes up to 100 funnel views per month, with branding added to your modules
• Silver plan removes branding and supports up to 2,000 funnel views for $49.99 per month
• Gold plan supports up to 5,000 funnel views for $99.99 per month
• Platinum plan supports up to 10,000 funnel views for $149.99 per month
• Unlimited plan is $299.99 per month

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Free trial?

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Honeycomb provides a free plan as well as a 7-day free trial for paid plans.

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What do Shopify customers say?

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Customers praise the simplicity of the app and responsive customer support. Creating funnels is easy but effective and they’re helpful when trying to create customizations that require technical knowledge.

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“The Honeycomb app does a good job at capturing additional sales. We're pretty happy with it so far and if all continues to go well we're planning to keep it as part of our long term e-commerce strategy.”

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Features

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• Upsells and cross-sells on product, cart, checkout, and post-purchase pages
• A/B testing and analytics
• Visual customization tool to help brand modules
• Customization is possible within the app for advanced styling or functions
• Autopilot simplifies offer creation on a larger scale

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Rebuy

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Rebuy enables upselling throughout the product, cart, checkout, and post-purchase stages of the sales process. They provide a funnel builder that lets you use custom logic to present offers in a sequence based on how the customer responded to the previous offer.

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Rebuy’s no-code page builder feature lets you create your own post-purchase pages that are one-click-checkout-enabled and cna include social proof, loyalty elements, and other engaging features. They also provide smart links, a way to pre-fill carts after the order is complete.

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However, Rebuy’s extensive features can be complicated to use if you don’t have technical resources available to get use out of everything. Their plans are also expensive for high-sale stores, with enterprise stores paying about 2.5% for every $10,000 in upsell revenue past $40,000.

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Pricing:

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• Starter Plan: $99 per month for $4,000 in upsell revenue or 1,000 orders
• Scale Plan: $249 per month for $10,000 in upsell revenue or 2,500 orders
• Pro Plan: $499 per month for $20,000 in upsell revenue or 5,000 orders
• Enterprise: $999 per month for up to $40,000 in revenue, plus $249 per additional $10,000

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Free trial?

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Rebuy offers a 21-day free trial.

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What do Shopify customers say?

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Customers appreciate the flexibility that the app’s features enable, but some struggle to effectively customize their offers. Customer support answers quickly and the app saves store owners time with AI assistance in offer creation. Some users complain about the pricing model and billing procedure.

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“You may find yourself having to custom code some things with this app (e.g., content positioning), but Rebuy support has generally been willing and able help with these tasks. Would like to see more built-in setup options in the future.”

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Features

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• Product, cart, checkout, post-purchase, “thank you” page support
• No-code page builder for post-purchase upsells
• One-click upsells
• Accelerated reorder offers and smart links
• AI-powered recommendations

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Zipify OCU

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Zipify OCU enables upsells and cross-sells for all steps of the sales process, including product, cart, checkout, and post-purchase pages. You can use their page builder to create custom post-purchase pages with multiple offers or add popups in a sequence to try to touch on every offer type.

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Zipify One Click Upsell has one-click upsells on their post-purchase pages, built-in split testing, and custom logic for displaying offers that are relevant. You can also monitor your analytics from a simple dashboard.

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Zipify’s upselling app can get expensive, though. They take a flat 1% of upsell revenue in addition to their plan tiers, which can increase the costs of using the app. They also don’t leverage automatic offer creation, so if you have a large product catalog, you may have a hard time building effective offer combinations. Finally, a lack of dedicated support can lead to delays in onboarding and problem resolution.

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Pricing:

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• Tier 1: $35/mo for up to $1,000 upsell revenue, plus 1% of upsell revenue
• Tier 2: $95/mo for up to $10,000 upsell revenue, plus 1% of upsell revenue
• Tier 3: $195/mo for $10,000+ in upsell revenue, plus 1% of upsell revenue

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Free trial?

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Zipify OCU offers a 30-day free trial.

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What do Shopify customers say?

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Customers compliment the support team’s willingness to help with mistakes or questions. They say it’s easy to use, but the customization options can be a bit lackluster if you’re looking for complete styling control without coding.

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“Customer service is excellent. Would like to see more options to customize colors, buttons. Would def recommend overall”

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Features

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• Product, cart, checkout, post-purchase support
• Post-purchase page builder
• Funnel builder with custom logic
• Cart upsells with progress bar widget
• Built-in split testing

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Selleasy

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Selleasy aims to provide a simple, user-friendly app to make upselling and cross-selling easy to get started with. They support product, cart, post-purchase, and “thank you” pages with Amazon-style “frequently bought together” cross-sells and dynamic upsells that are part of offer funnels. You can use popups or embedded offer widgets in different formats to find what sells best. The multi-language and multi-currency support as well as automated recommendations also extends what you can do even further to reach a wider audience quickly/

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Selleasy doesn’t include in-checkout upsells, so you’ll need to supplement it within another app for complete upselling reach.

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Pricing:

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• Free Plan: Up to 50 total orders per month
• Tier 2: $8.99 per month for up to 500 total orders per month
• Tier III: $16.99 per month for 500 or more total orders per month

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Free trial?

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Paid plans include a 30-day free trial.

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What do Shopify customers say?

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Customers praise the simplicity of the app and the cost-effective pricing, but would love to see checkout functionality added for Shopify Plus stores. Effective customer service helps resolve issues quickly.

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“Great app! Super easy to use and looks great on whatever theme you're using as it allows for styling as well. There isn't many variations for formatting but that's not a big deal.”

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Features

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• Product, cart, post-purchase, and “thank you” page support
• Funnel builder with custom logic
• Popups and embeddable offers with multiple positionings
• Multi-language and multi-currency support
• Automated product recommendations

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Candy Rack

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Candy Rack supports upselling from start to finish, including product, cart, checkout, and post-purchase upsells. Offer modules are built with mobile optimization in mind and they prioritize performance to avoid slowing down your store. Create multi-product offers, offer flows, and custom popups to add to the sales process that are powered by AI-recommended offers.

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Candy Rack is missing an important upselling feature, subscription upsells, and lacks some of the localization tools necessary to effectively use it for international stores.

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Pricing:

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• $49.99 per month

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Free trial?

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Candy Rack offers a 14-day free trial.

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What do Shopify customers say?

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Customers enjoy the all-in-one functionality that the app provides at a simple pricing model that saves money. It could improve with more customization options and clearer onboarding assistance to avoid delays when getting started. Fortunately, support is fast.

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“Very very helpful staff. Special shoutout to Lucia for your kind help. I had a custom issue and they solved it promptly. Highly Recommended. Been using this app for quite a while and it does drive you extra revenue.”

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Features

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• Product, cart, checkout, post-purchase upsells
• AI-assisted recommendations
• Multi-product offers
• Popups with a page builder
• Offer flow creation with custom logic

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Adoric

Adoric is a multipurpose upselling app that includes other web design and eCommerce tools like cart abandonment, mailing list collection, and more alongside offer creation. Their upselling and cross-selling primarily focuses on product recommendations for your cart pages and “thank you” pages. You can add offers using custom filters and design pages around them to highlight the offers.

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Adoric doesn’t offer robust logic or funnel building and doesn’t support product or checkout page upselling. It also includes a lot of unrelated features that you can’t exclude, so it’s best if you’re looking for a complete conversion rate optimization tool alongside your upselling app.

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Pricing:

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Adoric’s plan costs are based on the total number of orders in your store.

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• $16.99/mo for up to 100 orders
• $29.99/mo for up to 200 orders
• $59.99/mo for up to 500 orders
• $99.99/ mo for up to 1,000 orders

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Additional plans are available up to 10,000 orders per month.

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Free trial?

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Adoric offers a 14-day free trial on all paid plans, plus a free development plan.

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What do Shopify customers say?

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Customers praise the wide range of tools and features offered in the app as well as fast and friendly customer service. It could have more upselling tools, however.

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“There are many options in one place, and most of the features are intuitive and non-technical, making your life easier. Worth a try”

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Features

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• Cart and post-purchase upsells
• Product recommendation popups
• Progress bars
• Cart abandonment tools
• Page builder

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UpsellPlus: the premier Shopify upsell app of choice

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The app that you choose will determine how much success your business will achieve, so go with the best.

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UpsellPlus is a full-featured, simple, and effective Shopify upsell app that gives you all the tools you need to increase sales. With your subscription, you unlock each feature that we mentioned above, plus many more to help your upselling and cross-selling be as effective as possible.

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UpsellPlus works with cross-selling offers and allows you to put offers at every step of the sales process so that you can maximize the chances of your offers converting. Custom logic can be employed to tailor your offers for the ideal audience and easy A/B testing lets you find what works best. You’ll also have access to ShopBrain, an algorithm that uses data to make recommendations for bundles and upsells that are most likely to convert.

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Best of all, UpsellPlus is free to try - no credit card required. Start your free trial today and see just how effective a Shopify upsell app can be.

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