Why you need to know how to upsell on Shopify

Every business owner strives to increase sales, improve profitability, and grow the store so that you can enjoy the benefits of a successful business. But it’s not as easy as just wanting to be successful - you have to put your business in a position to succeed by using all the best tools available and implementing proven, cost-effective strategies.

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Fortunately, by learning how to upsell on Shopify, you can improve all your metrics, including average order value (AOV), and facilitate growth that lasts.

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What is an upsell on Shopify?

Upselling is trying to convince your customer to spend more money in your store by offering upgrades to the product or service they’re purchasing. This offer can apply during shopping, at checkout, or even after the sale is completed.

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When done correctly, upselling on Shopify is a low-risk, high-reward sales strategy that can increase your average order value by providing reasonable offers that demonstrate added value to the consumer.

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Types of upsells

When it comes time to develop your upselling strategy, there are a few common types for you to choose from based on what you’re selling.

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Upgrades

Should you get the iPhone 11, 12, or 13? With a well-placed upsell that highlights the performance improvements offered by newer models, you may be able to convince a buyer to spend a little more to “future-proof” their phone.

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Quantity increases

Who doesn’t love free stuff? Buy one, get one promotions and increases in the quantity of the product you’re selling can help convince people to buy more now to save some money - money that they may not have come back to your store to spend later.

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Customization

From pizza toppings to car features, customization helps buyers to get exactly what they want - and they’ll be willing to pay for it.

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Protections and warranties

Peace of mind through warranties and protection plans can help ease potential buyers’ concerns, helping to drive the sale home and adding to your average order value.

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Subscriptions

What’s better than convincing a customer to buy once? Locking in future sales at the same time! By offering subscription upsells, you provide convenience to the customer so that they don’t have to remember to buy again or renew their membership. Plus, you increase the odds of retaining a returning customer without requiring them to do anything else.

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For the best results, don’t be too pushy about your offers and ensure they’re relevant to what you’re selling so that you have a higher chance to convert on the upsell. You’ll also want to add relevant cross sells for even better results.

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What is a cross sell?

Like upselling, cross-selling attempts to convince people to spend more money in your shop. But, instead of trying to sell more or higher-end products, cross-selling involves providing recommendations for different products based on the product that the customer is buying or has bought. You’ll often use cross-selling and upselling simultaneously to provide yourself as many avenues as possible for increasing your average order value.

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If you’re selling cell phones, a potential cross sell option could be a case, screen protector, or set of headphones that complement the original product being purchased. Or, if you sell software, you may offer a bundle of multiple programs for a lower rate instead of just one.

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No matter what you’re selling, as long as you recommend products that are relevant to the original product, cross-selling is a risk-free opportunity to increase your AOV for better profitability. Plus, it can help you to sell some of your less popular products to keep inventory fresh.

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The benefits of increasing your average order value

When you implement upsells and cross sells in your Shopify store, you’re setting yourself up for more income and a higher AOV - but that’s not all.

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By increasing the average amount of money buyers spend on your site, you’re also increasing the amount you can spend on generating leads while still maintaining profitability. This can help salvage a losing campaign in a competitive market with high pay-per-click marketing costs or allow you to expand your marketing efforts through multiple channels. As a result, you can continue to grow your business, increase market share, and build brand recognition over time with sustainable campaigns fueled by your increased AOV. 

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How to upsell on Shopify

Upselling and cross-selling on Shopify is a no-brainer. If you’re not already implementing this cost-effective strategy, you’ll want to start immediately. But how?

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The easiest way to increase your average order value and grow your business is with UpsellPlus. This all-in-one solution seamlessly integrates pre-sale and post-sale upselling and cross-selling capabilities into your Shopify store that you can customize to fit your theme, brand, and needs. Build your own related product recommendations and offers, or let the algorithm,  ShopBrain, find the best products to offer your customers. All it takes is a few clicks to unlock a higher AOV and more sales!

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Wrap Up

Upselling is everywhere. From fast food restaurants asking if you’d like to make your sandwich a meal to internet companies offering internet speed upgrades for higher-tier plans, every company is trying to get as much money from you as possible at all times - so why shouldn’t you?

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By crafting your upsells and cross sells with care and using a simple but effective tool like UpsellPlus, you can take the steps towards a brighter future for your business.

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Get involved with UpsellPlus today.