How Evelyn & Bobbie helps their shoppers take care of their premium garments
Overview
Evelyn & Bobbie helps women look and feel their best with supportive, seamless, and comfortable bras and underwear that fit any occasion. As their products are so versatile, they're ideal to travel with. To protect the bra's during travel and washing, Evelyn & Bobbie created a custom travel bag.
Challenge
Evelyn & Bobbie’s products are built with longevity in mind, so they wanted to help customers keep their products safe with a travel bag. However, most customers weren't aware the travel bag existed when it was introduced. It lacked visibility across the store. As it's not the core product, it wasn't right to highlight it on the landing pages.
Solution
Evelyn & Bobbie used UpsellPlus's checkout customizations to add a simple checkout upsell that seamlessly fit into their checkout process. This increased the travel bag's visibility without interfering with the customer’s purchase.
Results
UpsellPlus’s checkout upsells helped Evely & Bobbie sell 10,600 travel bags, adding $115k in upsell revenue. More importantly, their customers were thrilled to be able to easily protect their purchase thanks to the discounted offer.
